Why is Titleist so great?

Titleist is arguably the most popular brand of golf equipment in the PGA. We all know that Tiger Woods is Nike all the way, but why would all of these pros choose this brand over about 50 other brands. I have been studying this for quite a bit, but I honestly think that one of the reasons that Titleist is getting so popular is the fact that their equipment seems like the most well-working compared to Calloway or Wilson. My dad owns almost all Titleist equipment, and once in a while I borrow it. Right from the time I'm teeing off from the time I'm putting, the feel of those clubs is amazing. When I hit those Pro V1 balls, I feel so full of myself. There's a reason that those Titleist balls are so expensive, and it's because they make you feel good. Literally. (Try It!!!)